Great Lakes Wine and Spirits
  • Highland Park, MI, USA
  • Full Time

Growing statewide company seeking a full-time Sales Representative for the Wayne County area. 



Responsible for improving sales performance in an assigned territory where general duties include writing/transmitting orders, selling new distributions, displays, cold box facings, promotional pricing, and cross merchandising programs.



Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Other duties may be assigned by Supervisor or Senior Management.

Sales Performance

  • Will be held accountable to grow total territory revenue versus the prior year and achieve the Company growth objectives set out by Management.

  • Will be held accountable to achieve monthly objectives on priority brands.

  • Must perform at or above the Divisional minimum standard for display percentage, share of shelf and share of cold box in assigned accounts.

  • Generate positive business building relationships with the Management, Co-Manager, Buyer, or person in charge of making the Wine/Beverage buying decisions at assigned accounts.

  • Must be able to make a persuasive fact based sales presentation.

  • Maintains good product knowledge on all Great Lakes Wine & Spirits Co. portfolios and takes initiative to improve overall Wine/Beverage/Category knowledge.

Merchandising and Store Conditions

  • Understanding and execution of shelf, display, and cold box standards of Great Lakes Wine & Spirits Co. and its Suppliers as well as the standards set forth by the account including, but not limited to, stocking/"pack outs" when directed.

  • All Great Lakes Wine & Spirits Co. products are clean, rotated, and maintained in saleable condition.

  • All shelf price tags are correct and in place in a timely manner at the beginning of every month.

  • All display pricers are correct and placed with the current pricing.

  • Maintains and places all current POS for Great Lakes Wine & Spirits Co. products.

 Territory Management

  • Correctly runs route according to assigned master route.

  • Maintains and uses control books, display installation forms, distribution targets, and pre-plans to execute priorities.


  • Must adhere to the policies and procedures as outlined in the Great Lakes Wine & Spirits Co. handbook.

  • Must demonstrate a professional demeanor.

  • Cooperates with all Management and staff and customers of Great Lakes Wine & Spirits Co.

  • Must dress and groom in a professional manner.

  • Maintains a safe driving record while keeping Vehicle clean, organized, with adequate P.O.S. and other sales materials.

  • Uses alcohol in a responsible manner when related to business activities.

  • Follows all MLCC rules and regulations.


  • Pass a pre-employment testing (Drug Screening, Breath Alcohol Test, Physical Agility Test, Background Check)
  • Pass a drug test at any time during employment
  • Adhere to the policies and procedures outlined in the employee policy manual 
  • Cooperates with all management and staff of GLWAS
  • Follows all MLCC rules and regulations, as they apply to the position
  • Use alcohol in a responsible manner when related to business activities
  • Maintain a safe driving record 
  • College degree or equivalent through relevant work experience


About Great Lakes Wine & Spirits:

Great Lakes Wine & Spirits is Michigan's Largest Alcoholic Beverage Wholesaler, servicing all 83 Michigan counties. Employing over 1,000 people with facilities throughout the state, We Are Local, Everywhere.

Founded as a family business nearly 80 years ago, the tradition of good business principles has remained the cornerstone of Great Lakes Wine & Spirits success. Honesty, hard work, fair dealing, service and an ongoing commitment to the customers and staff. Great Lakes Wine & Spirits strives to provide an ever escalating standard of innovation and service to its customers and to responsibly enhance demand for its products.

Great Lakes Wine and Spirits
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